Fantastic read for nonprofit leaders, boards, and staff as well as political and corporate leaders. As nonprofit professionals profit is often seen as a dirty word. Asking for money for a cause demeaning, pesty, bothersome.
Let’s face it, causes cost money. We market our cause just as Coke markets Diet Coke or Whiskas markets those addictive cat treats Temptations. We develop communications campaigns that tell stories, create actions and ultimately bring in money; profit.
If we did not raise money our campaigns would die as fast as they were launched. So get used to asking, but change the mindset as Seth argues and get out there and make a profit with an impact and be proud of it.